SIRIUSXM PANDORA PRESENTS JACK HARLOW
SiriusXM Pandora
NVE was tasked with including multiple sponsor activations, incorporating each brand’s product and/or services, while maintaining a cohesive and playful look and feel throughout the entire space. SiriusXM Pandora’s goal was to capitalize on the Formula 1 consumer draw by promoting the performance of Jack Harlow and driving fans to his featured station on the SiriusXM Pandora app.
Las Vegas becomes an even more saturated market than usual during the Formula 1 races, and we knew we needed to create an event that would cut through all the noise. We set out to create an incredible experience that would help cement SiriusXM Pandora as the go to spot for all consumer music listening needs. NVE leaned into the glitz and glam of Vegas through our decor and overall design strategy to create an aesthetic that felt fit for the Vegas landscape, while still staying true to the SiriusXM Pandora event look and feel to ensure we achieved our ultimate goal, to promote the brand.
NVE created an unforgettable experience that showcased how big of a splash SiriusXM Pandora can make at a tentpole event such as Formula 1. Sponsor activations included a winner’s podium GNC photo moment, Dollar Shave Club custom screen-printed tote bag giveaway, Skrewball specialty cocktails, and more. Guests danced the night away to Jack Harlow’s hits, and walked away knowing they can go back to listen more on SiriusXM Pandora.
