SiriusXM Pandora Presentan El Pulso Con Ozuna
SiriusXM Pandora
NVE was tasked to integrate returning sponsors (Wendy’s, Verizon, Corona) and new sponsors (Emergen-C, Volkswagen) into the SXM Pandora el Pulso event while showcasing each brand’s products and services to the Miami market while maintaining a cohesive creative look/feel. SXM Pandora’s goal was to highlight their Latinx music station offerings with their Miami-based listeners, with the El Pulso station as hero.
Diverse communities long to feel culturally connected to the events they attend. Creating an event that was immersive to the Latinx culture made for a natural integration instead of a strictly branded experience.
NVE celebrated the Miami pride and culture with attendees by utilizing creative that made attendees feel at home in Miami with lush palm tree visuals, Miami night-life cityscapes, and colorful touches that revealed the vibrancy of the city.
NVE cultivated an experience that built brand awareness and connection with the Latinx community as SXM Pandora continues to show up in cultural tentpole moments. Attendees now have the perspective that SXM Pandora is a brand that knows its audience and caters their music uniquely to their interests. Each sponsor had the opportunity to celebrate the connection that music brings with the following activations: Album Cover Photo Booth by Verizon, giveaways by Emergen-C, libations from Corona to keep the party going and more.
