Cash App F1 Super Bowl

The challenge was to create a strong presence and brand identity for the newly formed partnership between Cash App, Visa, and Red Bull in the highly competitive world of Formula One racing. The key objectives were to introduce the VCARB 01 car, secure renowned drivers Yuki Tsunoda and Daniel Ricciardo, and generate buzz and excitement about the partnership through a high-profile livery reveal event. The challenge also included effectively highlighting the partnership’s key sponsors and creating a memorable experience for attendees while aligning with the dynamic and innovative nature of the F1 racing scene. 

Drawing from past experiences and market trends, we identified the importance of creating immersive brand experiences to engage modern consumers, leading us to conceive a livery reveal event that seamlessly integrated high-energy performances, innovative design elements, and strategic sponsor placements. This insight guided our approach to not only introduce the VCARB 01 car but also to establish a dynamic brand presence that resonated with audiences both at the event and beyond, setting a new standard for collaborative ventures in the world of motorsports.

NVE blended the excitement of F1 racing with the allure of entertainment, featuring performances by artist Kendrick Lamar and showcasing the VCARB 01 car alongside oversized inflatables inspired by its design. Through strategic partner placements and the inclusion of star drivers Yuki Tsunoda and Daniel Ricciardo, we crafted a narrative of innovation and collaboration that resonated with attendees and amplified the partnership’s visibility on a global scale. This event cemented Cash App, Visa, and Red Bull as leaders in the convergence of sports, technology, and entertainment.

NVE helped Cash App, Visa, and Red Bull launch their groundbreaking multi-year F1 partnership with an experience that transcended traditional unveilings. The event was enhanced by Kendrick Lamar’s performance and attended by 1,800 people, including celebrities like Janelle Monáe and Terry Cruz. Extensive media coverage from outlets like ESPN and People Magazine amplified the partnership’s visibility, marking a significant milestone in sports marketing.