Z: BEGINNING OF EVERYTHING
Transport guests to the theatrical setting of the Prime Video prohibition-era series with multi-market speakeasy and salon takeovers
NVE brought the idiosyncratic prohibition era themes of Prime Video's upcoming series to life with speakeasy takeovers throughout iconic venues across the country. The experiences evoked the magic of the 20’s, with carefully crafted menus and cocktails, fully costumed actors, and live jazz performances.
NVE partnered Prime Video with Drybar salons across the country to offer complimentary Fitzgerald-inspired hairstyles, generating interest amongst an audience of millennial girls. Glam sessions included flapper inspired feathers and jewels while guests sipped champagne in branded flutes and streamed the series. The experiences helped Prime Video reach a wider audience, exposing over half of total attendees to the series for the first time and increasing overall intent to stream. The experiential program crossed 5 cities in 7 days with 14 takeovers, and drew a total of 1,700+ guests to garner an estimated social reach of 35k. Media impressions skyrocketed 90.9M+ with notable press attendees such as Variety, CBS, Bloomberg, and Billboard.