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Resistance Radio Headquarters @ SXSW

Prime Video

Transform downtown Austin into rebel-ridden WWII Territory at SXSW

on-air, underground

Staking a presence at Austin’s largest conference, Prime Video and NVE delivered a SXSW activation that invited badge holders to step into the world of Man in the High Castle: Resistance Radio Headquarters and interact with an underground rebel radio station modeled after the series’ WWII-era territory. Each night, the venue transformed into experiential representations of popular Prime Original series. The venue was fully redesigned each evening with key decor and unique activations emulating series storylines from American Playboy, Patriot, and Long String Trip.

Gamified guest engagement

NVE constructed the space with digital technology, including RFID tap stations to capture important insights throughout the entire guest journey while rewarding fans with specialty activations, custom cocktails, and exclusive merch. The Clio Award-winning campaign brought 800+ attendees and generated 9B+ impressions, plus attention from top-tier media including Fast Company, Vogue, Billboard, Refinery 29, Entrepreneur.