Join the conversation
Agency News

Shelley Elkins Joins NVE Experience Agency as Chief Creative Officer

  • October 30, 2023

NVE Experience Agency is proud to announce that it has taken a significant stride towards the future by appointing Shelley Elkins (she/her) as its Chief Creative Officer. With a legacy of excellence in her past roles, Elkins will help the agency to expand into new markets and verticals globally and is poised to lead NVE into a new era where brand experiences take center stage in the marketing mix. This strategic addition to the leadership team at NVE underscores the agency’s commitment to transforming the industry and delivering memorable experiences.

NVE’s leadership expansion, including the elevation of Matt Molino (he/him) to Chief Strategy Officer, Cameron Huston (he/him) to Chief Experiential Officer, Jenny Bronstein (she/her) to Chief Business Officer, and Danielle Draeger (she/her) as Chief People Officer, signifies a new chapter in the brand experience industry, one where innovation, creativity, and inclusivity reign supreme. Elkins’s vision and leadership are set to play a pivotal role in shaping this exciting future.

In this groundbreaking move, Brett Hyman, Chief Executive Officer (CEO), and Founder of NVE, recognized the unparalleled creativity and vision that Elkins will bring to the agency. Hyman stated, “From the first moment I met Shelley, I knew I wanted to partner with her on NVE’s mission to transform the brand experience industry. As we seek to make experiences more meaningful for audiences and more impactful for brands, Shelley infuses a new dimension of storytelling, creativity, and vision to NVE’s creative practice.”

Elkins, who most recently served as the Global Chief Creative Officer for Jack Morton Worldwide, brings a wealth of experience and a unique perspective to her role as CCO at NVE. Elkins is set to co-lead NVE in embracing an era where brand experiences become the heart of marketing strategy. She believes that experience-centric marketing is the future, and she envisions NVE as a pioneering agency in this regard.

“I believe we’ve entered a new era of marketing with experience at the center. Brands and agencies that think experientially and understand culture are the future,” said Elkins. “NVE has brand experience at its core enhanced by true creative independence, deep cultural connection, and world-class integrated production. I’m so excited to help them usher in this new era for the industry.”

Elkins’s appointment is significant for NVE’s diversity and leadership. With her inclusion, NVE’s C-Suite now boasts a balanced 50% representation of women and men, highlighting the agency’s commitment to an inclusive leadership team.

As Chief Creative Officer, Elkins will steer NVE’s creative vision for an impressive roster of clients, including renowned names such as adidas, Amazon, Apple, Billboard, Diageo, Disney, Liquid I.V., Netflix, and TikTok. Her mission is not only to deliver breakthrough brand experiences but also to expand NVE’s presence into new markets and verticals globally.

Furthermore, Elkins will play a pivotal role in the agency’s integrated work, enhancing its already best-in-class brand content offerings. Her experience as a global creative leader positions her to drive NVE’s commitment to creativity, innovation, and storytelling.

Prior to joining NVE, Shelley Elkins made a significant mark in the industry as the Global CCO for Jack Morton Worldwide. During her tenure, the agency achieved numerous accolades, including Effie Gold, the Lion Grand Prix, and the most Ex Awards wins for two consecutive years. Her contributions also extended to prestigious awards show juries and mentoring programs, emphasizing her commitment to fostering talent and excellence in the industry. She graduated with honors from the University of Missouri-Columbia Journalism School, with an emphasis in advertising.

The appointment of Elkins as Chief Creative Officer marks a defining moment in NVE’s journey, a testament to the agency’s commitment to pushing the boundaries of brand experiences and cementing its role as a trailblazer in the marketing industry.