Vevo Newfronts
Vevo
NVE was asked to produce Vevo’s 2023 NewFronts. At past NewFronts, Vevo has relayed the statistics: music videos are returning to the living room, and Vevo is seen by more people than any other TV network. This year, Vevo wanted to go further and create an emotional “aha” moment that shows advertisers the power of music videos, the highly engaged audience it provides, and why this trend is here to stay.
Over the past three years, Vevo has successfully shifted the industry perception of the brand from a predominately mobile and desktop platform to a connected television network—propelled by viewership within the living room. For 2023, Vevo’s goal is to build upon their existing messaging, positioning it as the leading television destination for audiences to connect with the world’s biggest superstars and emerging talent.
In partnership with the Vevo team, NVE worked to bring a seamless Newfront experience to all of Vevo’s partners in person at Sony Hall and virtually through the IAB Livestream. Together we brought Vevo’s Home for Music Television creative into the physical space through experiential touchpoints strategically placed in the venue. Guests were guided through the Vevo world while being ushered into the main hall for the keynote. During the official proceedings, NVE ensured the Keynote and performance by J Balvin went off without a hitch and the livestream broadcasted without a single glitch.
As a result, an unforgettable Newfronts experience was had both virtually and in-person. The IAB livestream chat was highly engaging and 351 people attended in-person. J Balvin, a Vevo Partner, featuring a new unreleased track leaving attendees full of excitement for the advancements Vevo is bringing to their platform.
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