Red Bull tasked NVE with producing a complex musical event at the Dolby Theater. Their objectives were to engage the audience with high-quality content and aimed to offer a distinctive and emotionally resonant experience to consumers.
NVE’s strategy for Red Bull Symphonic was shaped by the insight that Gen Zs and Millennials crave experiences fostering novel thoughts and emotions. Recognizing the event’s potential to align with these aspirations and drive culture distinctively, NVE focused on the symphonic’s ability to transcend conventional music norms. This approach leveraged the emotional impact and creativity enhancement of music, aiming to redefine community concepts and position Red Bull as a cultural pioneer.
Utilizing their insights, NVE executed an exceptional integrated concert production for Red Bull Symphonic. We provided creative direction, designed the stage, managed A-list talent alongside a 43-member orchestra, and handled PR and strategic communications. This comprehensive approach ensured widespread promotion through various press outlets, giving the event the extensive and holistic attention it merited.
The Red Bull Symphonic event achieved remarkable success, selling out the 3,400-seat Dolby Theatre. The event garnered an impressive 45.3 million social impressions and over 14.7 million media hits. Featuring a 90-minute live performance by a 43-member orchestra conducted by Maestro Anthony Parnther, the event surprised fans with 5 special guests and a 29-song set list. Additionally, the entire orchestra was stylishly outfitted by Red Bull’s premium fashion brand, AlphaTauri.