Rare Beauty Comfort Club

NVE was tasked to create a space for Rare Beauty to introduce influencers to their new Find Comfort Body Collection. Rare Beauty’s goal was to allow guests to feel empowered to explore the space on their own while still ensuring that the product line was at the forefront. They looked to NVE to guide them in weaving together talent schedules, partnerships, and product education into a space that felt welcoming and cohesive.

To ensure the goals of this event were woven together seamlessly, we began by putting together a very intentional run of show with a balance of free flow activities and structured product education. Product was weaved organically into activities and also placed on hero product displays for impactful representation. We leaned into the products’ shapes, ingredients, and usage to create a space that emulated the brand both fundamentally and aesthetically.

A Beverly Hills home was transformed into the Rare Beauty Comfort Club. Guests were welcomed in to explore the new products and experience different forms of comfort. Massages and breath work sessions invited guests to find comfort through relaxation while a comfy movie room leaned into the comfort of nostalgia. Warm, feel good dishes were at the heart of food and beverage. After exploring the different activities, guests were invited into the backyard for product education and 1:1 time with Selena. 

• A two-day activation for 120 key influencers, press, and editors. 
• Organic multi-channel social media coverage showcasing the Find Comfort Body Collection. 
• Product education by Selena Gomez and Joyce Kim, Chief Product Officer. 
• Partnerships with The Now and Open to provides guests with massages and breath work sessions. 
• Custom loose leaf tea making activity inspired by the products’ key ingredients.