Join the conversation

Liquid I.V. In the Mix Campaign

Liquid I.V.

Liquid I.V. launched In the Mix Campaign, the experiential activation for the 2023 Summer Brand Campaign at Bonnaroo Music & Art Festival and Rolling Loud Music Festival.


LIQUID I.V. wanted to create a modular experiential footprint with natural social and digital extensions right in time for hydration season. This would give the brand the opportunity to transform hydration from a basic festival chore to a beloved wellness ritual for all, through the power of Liquid I.V.


Branded experiences primarily serve influencers over consumers, losing sight of what most fans need to have a truly amazing experience. Consumers at music festivals want to experience all of the weekend, but they can ruin the entire festival by not taking care of their wellness. LIQUID I.V. set their intention on finding their niche with festival goers in a sea of branded experiences, putting wellness in reach for all.



The custom 20×30 traveling footprint was an oasis of ultimate summer hydration with the vibrant brand colors & dynamic design popping out from across the festival grounds. Once inside the footprint, consumers were delighted to try all 3 of the hero flavors at the wet sampling bar and help themselves to a some sticks to-go for additional hydration throughout the day. The experience was accompanied by the sounds DJs, but by far the standout of this activation was the Remix Station Experience, where consumers got to create their very own Sofi Tukker music video to share to their socials.


  • Wet Samples: 20,180
  • Dry Samples: 50,554
  • Email Capture: 964
  • Social Follows: 1,790
  • Membership Subscriptions: 108
  • Giveaways: 1,721