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Lincoln Motor Company: Aviator Reveal

The Lincoln Motor Company

Timed with the LA Auto Show, NVE partnered with Hudson Rouge to join thought-leaders and industry executives for a luxury auto reveal experience.

Forging opposites

Timed with the LA Auto Show and centered on the theme of forging opposites, NVE collaborated with Hudson Rouge to join a diverse guest list of thought-leaders, industry executives, and tastemakers crossing art, music, and entertainment for a curated dining experience headlined by Lincoln’s release of the Aviator. With careful consideration to seating placements, thoughtful table conversation starters, and a menu that joined juxtaposing flavors, the experience provoked dialogue and new partnerships.

Curated content and digital distribution

We delivered meticulously-timed lighting, visual displays, and production precision to create an experience rich in content. A true collision of opposites, a performance by Hiplet fused classical ballet dance with hip-hop technique. The ensemble commissioned to recreate the tones inside the new Aviator, The Detroit Orchestra, brought sounds that further cemented Lincoln’s connection to music and culture. The impact endured through organic social posts by attendees and conversations within the space forged a successful framework for new partnerships.