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Lincoln Chart Your Course at the Grammys

The Lincoln Motor Company

The 2020 Grammy ceremony was the perfect opportunity to merge Lincoln’s Chart Your Course music campaign with the launch of the all new Lincoln 2020 Corsair.

Chart Your Course

The Lincoln Corsair was the centerpiece of a curated takeover of the iconic Highlight Room at the Dream Hollywood. Guests were greeted with 180-degree views of Los Angeles, with full vehicle displays at key touchpoints. We craned a brand new Corsair onto the roof, where it joined guests enjoying the exclusive performances.

Intimate Vibes

The roof of the Highlight Room transformed into a music speakeasy, with intimate performances from top new artists and original vinyl-inspired designs and indoor/outdoor listening spaces. Custom cabanas showcased each of the artist’s personalities, allowing guests to feel like they were entering the artists’ own living rooms.