Lincoln Chart Your Course at the Grammys

The Lincoln Corsair was the centerpiece of a curated takeover of the iconic Highlight Room at the Dream Hollywood. Guests were greeted with 180-degree views of Los Angeles, with full vehicle displays at key touchpoints. We craned a brand new Corsair onto the roof, where it joined guests enjoying the exclusive performances.

The roof of the Highlight Room transformed into a music speakeasy, with intimate performances from top new artists and original vinyl-inspired designs and indoor/outdoor listening spaces. Custom cabanas showcased each of the artist’s personalities, allowing guests to feel like they were entering the artists’ own living rooms.