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Buchanan’s Es Nuestro Momento Experiential


NVE helped Buchanan's deliver a national-scale, experiential program to ignite a nation of Latinos with the energetic “VIBRAS” of Buchanan’s and J Balvin.

Cultural impact at complexcon

To champion an unstoppable Latino culture to the forefront of their brand, Buchanan’s tasked NVE with delivering an initiative that activated in over 30 stops on the J Balvin tour, hundreds of press and meet-and-greets, on-premise events, and three major cultural tentpoles across the country. We helped Buchanan’s and J Balvin bring good “Vibras” to ComplexCon with an experience that intersected Japanese street art, music and fashion. Blended scotch whiskey tastings, vintage arcade games, and J Balvin’s limited-edition tour merch brought fans into the energy of Buchanan’s and ComplexCon.

Es nuestro Momento

To deliver the “Es Nuestro Momento” mantra in local markets and drive product awareness, we created on-premise toolkits equipped with themed items tailored to specific venues. The kits included a range of promotional material and product-purchase allocation for bottle service or happy-hour promos. Beyond ComplexCon, a headline moment of the tour included weeklong multi-event programs at the Latin Grammys capitalized on Buchanan’s official partnership through bar takeovers, premium gifting lounges, VIP cocktail receptions, and after-parties, featuring partnerships with Rolling Stone Magazine to host exclusive content studios.