Occupying prime territory on the expo hall floor, NVE partnered with Prime Video in their largest presence at NYCC. The movie-set-level productions integrated RFID technology in an incredibly imaginative gamified approach shaped by original storylines from The Tick and Lore. The Tick’S Dangerboat activation invited guests to explore the sassy talking vessel with custom ID badges, interactive cockpit controls and a 360 digital experience. Meanwhile, The Museum of Lore dared fans to tour rooms modeled after the show’s eeriest episodes.
Strategically integrated RFID technology enhanced the overall guest journey, gamifying the guest experience with the ability to unlock personalized merchandise, interact with unique activations, and download special show material. The experience reinvented convention exhibits and garnered over 4k+ guests, 225k+ in social reach, and 77.6M impressions from prestigious outlets including Vice, Rolling Stone, and Playboy.