NVE redefined Comic-Con’s scope of activity with a parkour obstacle course modeled after Syndicate’s Victorian England and themed for Ubisoft’s Assassin’s Creed. The 2-part activation allowed guests to demo the game at a custom-designed gaming station before putting their skills to the test on the course that incorporated tasks evocative of the moves from the series.
Live theatrical performances and an element of competition tapped into fans’ adrenaline. Partnering with Parkour Studios, the experience brought live stunts from the game and invited American Ninja Warrior winner, Jessie Graff, to beat her own record on the course. The experiential marketing activation engaged over 400k consumers and earned an EventMarketer’s Experiential Marketing EX Award, plus over200M media impressions and 1.8M unique impressions across social media platforms.