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CÎROC Summer Citrus Miami Launch


CÎROC launched “CÎROC Sounds of Summer” with a mobile pop-up experience on land and water that gained inspiration from their newest offering, the Limited-Edition CÎROC Summer Citrus.


The brand wanted to create their first effective in-person launch coming out of the pandemic with a fun activation. NVE had to make sure safety protocols were in place while also creating a memorable experience.


We partnered with UNKWWN retail shop in Wynwood and used their basketball court to park a branded CÎROC truck across from the Wynwood walls for maximum exposure.


NVE produced a boat and mobile experience from coordinating the talent, customizing the branded boat, organizing the truck route, sourcing the swag, ideating the ice cream partnership with Mr. Kreme, and all creative design. Swae Lee delivered a high-energy performance from a yacht in the Miami River while the mobile truck roamed the streets handing out swag, beats and treats. The ocean-floating stage had a billboard LED screen for Miami beachgoers and riverfront crowds to watch the performance as it floated down the river.


The ice cream and swag sold out both days and hundreds of people lined up outside to watch the performances on the yacht. Swae Lee posted on social media alongside many other popular influencers amplifying the CÎROC brand.