Join the conversation

Amazon Fire TV Black Friday Pop-Up


Amazon Fire TV and NVE created a branded pop-up experience during the week of Black Friday to capture consumer attention with content and the best gifts.

Multi-day retail experience

Nestled strategically in between the Amazon bookstore and the busiest shopping corridor at Century City Mall, Amazon Fire TV and NVE created a shopper sanctuary decked with holiday-themed activations, content opportunities, influencer appearances, and product tutorials. To convenience holiday shoppers during the busiest shopping week of the year, we delivered an experience stocked with Amazon best sellers at the Product Playground, games for younger guests, and Eleanor’s Tinkertoy House from Prime Video’s hit show, The Good Place.

The gift that keeps giving

We utilized an open concept design and subtle holiday decor to captivate and rejuvenate guests through a gift wrapping station just steps away from the Amazon bookstore, while the cozy Backyard Cinema Club showcased the the power of Fire TV’s personalized programming. The 5-day activation made a notable impact on the busy shopping weekend and Fire TV’s bottom line, reaching over 70k impressions and drawing in 25k+ guests.