Solidify Twitter’s relationship with a valuable audience of developers while rebranding the platform as a powerful B2B player
To help Twitter resonate with data-driven developers, NVE transformed real-time Twitter data into 5 interactive data installations — engaging guests with a tangible demonstration of the platform’s power. NVE oversaw every creative and logistical detail, including venue negotiations; 3D designs and spatial renderings; a custom conference app; attendee registration, and the management of simultaneous sessions that were part of a livestream.
Forgoing the traditional keynote LED screen backdrop, NVE designed and installed an eye-catching 3D backdrop that brought sessions to life with extraordinary visuals. A global livestream platform with concurrent broadcast editing allowed Twitter to reach worldwide audiences. The event brought 2k+ attendees with thousands more via livestream, generated 1.5B+ media impressions, including TechCrunch and VentureBeat, and 3B+ Tweets featured on social media aggregation.