TALES OF THE COCKTAIL
Curate intimacy and curiosity for tastemakers through an educational experience exploring Hennessy's refined process
NVE seamlessly embedded the Hennessy narrative into a multi-day tastemaker experience during the world’s premiere series of cocktail festivals at iconic institution, Bevolo Gas & Electric Lights. The experience introduced key decision makers, and attendees to influential bartenders and VSOP privilege cocktails.The experiential installation also included an international launch of the Master Blenders No. 2 offering with an intimate roundtable discussion by tasting committee member Olivier Pauates.
Custom-built education centers and imported materials from Cognac France, including barrel staves and exclusive Eau de Vie, evoked Hennessy’s rich heritage. The space featured beautifully designed rooms, luxurious furniture and decor, and refined modernity, compelling guests to discover the world’s finest Cognac. The experience welcomed over 500 selected guests and beautifully married the spirit of New Orleans with the legendary processes of the Hennessy family.