To celebrate over 250 years of heritage and a continued commitment to the arts, NVE partnered the luxury spirit brand with legendary graffiti artist, JonOne, in the 8th iteration of Hennessy’s Limited Edition bottle. Premiering with a national launch at New York City’s Terminal 5, NVE scaled the experience to tour multiple strategic markets. Each stop juxtaposed grit and high-end, speaking to JonOne’s evolution from the subways of New York to the galleries of Paris.
An artist-inspired VR experience allowed guests to test their own artistry inside the Google Tilt V.S. Virtual Studio. Instantaneous sharing capabilities helped garner massive social reach beyond event walls. The strategic experiences focused on Hennessy’s objectives to reinvigorate existing consumer bonds, modernize Hennessy V.S., and open new distribution channels.