Murad Wellness Vault
Create Murad’s first-ever wellness pop-up in celebration of their 30th Anniversary, exploring Dr. Murad’s four pillars for healthy skin.
Bring Murad's brand purpose and dedication to wellness to life with a 3-stop tour that welcomed consumers into Murad's world of wellness: The Wellness Vault. Each interactive moment highlighted one of Dr. Murad’s four pillars of healthy skin: “Be Kind to Your Mind” (a Stress Intention Wall), Eat Your Water (a fresh watermelon slice), Awaken Your Body (Sound Bath Meditation), and Nourish Your Skin (Murad testing station).
Dr. Murad surprised attendees with an onsite appearance at each tour stop, helping to provide personalized skincare recommendations, as well meeting and greeting those visiting the vault.