The popular dating app expanded its experiential efforts but was looking for a way to create real life experiences in desirable beach communities. NVE responded by creating a series of experiences that hyper-targeted social-focused millennials of Montauk. NVE identified the iconic Surf Lodge to host the series that brought together young locals, influencers, and performers for buzz-worthy activations. We represented the brand as a social catalyst by creating opportunities for guests to engage over branded beach games, summer treats, and refreshing custom-cocktails.
Afternoon activations, such as Tinder Jenga and Tinder Connect Four brought guests together for photo-worthy moments while speaking to the brand’s approach to forming connections. Evenings brought key guest performances and influencer attendees to drive social amplification. The series of experiences skyrocketed Tinder usage while successfully driving overall brand awareness and solidifying Tinder’s ability to bring people together in a meaningful yet playful way.