• Home
  • NVE Culture
  • About
  • Capabilities
  • The Work
  • News
  • Careers

CÎROC Summer Citrus Miami Launch

CÎROC launched “CÎROC Sounds of Summer” with a mobile pop-up experience on land and water that gained inspiration from their newest offering, the Limited-Edition CÎROC Summer Citrus.

Swag, Beats & Treats

The brand wanted to create their first effective in-person launch coming out of the pandemic with a fun activation. NVE had to make sure safety protocols were in place while also creating a memorable experience. We partnered with UNKWWN retail shop in Wynwood and used their basketball court to park a branded CÎROC truck across from the Wynwood walls for maximum exposure.

Swae Lee Performs From a Distance

NVE produced a boat and mobile experience from coordinating the talent, customizing the branded boat, organizing the truck route, sourcing the swag, ideating the ice cream partnership with Mr. Kreme, and all creative design. Swae Lee delivered a high-energy performance from a yacht in the Miami River while the mobile truck roamed the streets handing out swag, beats and treats. The ocean-floating stage had a billboard LED screen for Miami beachgoers and riverfront crowds to watch the performance as it floated down the river. The ice cream and swag sold out both days and hundreds of people lined up outside to watch the performances on the yacht. Swae Lee posted on social media alongside many other popular influencers amplifying the CÎROC brand.

All Projects Related Projects

BLACK FRIDAY POP-UP
Amazon Fire TV
Valentine's Day Popup
Postmates
  • Work with us.
  • Join the newsletter.

Physical Address
912 N La Cienega Blvd
2nd Floor
West Hollywood, CA 90069

323-512-8400

Mailing Address
8605 Santa Monica Blvd
PMB 62998
West Hollywood, CA 90069

(888) 897-8160

JOIN THE NEWSLETTER
Get access to news and announcements from NVE Experience Agency.