Pinterest at CES
Scarpetta was transformed into a multifaceted meeting space for Pinterest inviting marketers to “Stop interrupting. Start inspiring.” The space brought to life Pinterest’s five dimensions of inspiration and positioned the brand as the last positive corner of the internet.
The goal was to immerse marketers into the five dimensions of inspiration and show how brands can weave the Pinterest 100 into their own marketing plans. We knew that in order to inspire a room full of marketers, we would have to do something drastic — so we fully transformed Scarpetta restaurant beyond recognition. The five dimensions of inspiration were translated into five meeting spaces with full AV capabilities.
Each of the five rooms had its own individual feel and inspiration. Rooms featured furniture hacks, swing seating, scent-scapes and risograph collage walls. Inspired by the Pinterest 100 trends, lounges offered internationally inspired food and beverage, 90’s rerun inspired playlists along with a conscious consumption merch shop. The transformation offered an inviting atmosphere for clients to recharge off of the CES floor. This activation gathered people together for invite-only meetings over the course of 3 days.