GQ MEN OF THE YEAR LIVE
Capture the sophistication of GQ at its first annual live GQ Men of the Year event
To celebrate GQ’s highly anticipated Men of the Year issue, NVE helped launch their first-ever Men of the Year Residency through the creation of a multi-day event featuring a custom pop-up shop, engaging panel discussions, performances, and a reception for the most relevant trailblazers in culture. NVE partnered with NeueHouse Hollywood to create a space reflective of GQ’s smart and modern personality. By day, the “Best Stuff” shop attracted consumers with a contemporary and accessible build displaying the latest GQ-recommended essentials — including a custom denim station by American Eagle and a Nespresso bar to caffeinate consumers.
In the evening, a custom-fabricated stage backdrop highlighted panelists, which included Jonah Hill, Ryan Murphy, Jim Nelson, Ezra Koenig, Will Welch, and a special performance by Vampire Weekend. Post-panel, we invited guests for a special rooftop reception, which featured a branded digital moment, a custom VS by Ciroc bar, and a Blu E-Cigarette station. The experience successfully surpassed GQ’s goal to join talent, tastemakers, and GQ’s consumer audience with its debut live experience.