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Super Bowl LVIII: How Brands, Athletes, and Other A-Listers Celebrated in Vegas

  • February 16, 2024

Beyond the game, Super Bowl LVIII celebrations in Las Vegas featured extravagant parties, brand activations, and music festivals. NVE partnered with various brands for event production during the Super Bowl festivities, including Captain Morgan, Smirnoff, Cash App, and Pandora. NVE curated Captain Morgan’s culminating NFL event, showcasing official cocktails and an innovative slot machine. The agency also organized the unveiling event for the VCARB 01 in partnership with Cash App, Visa, and Red Bull’s groundbreaking F1, as well as SiriusXM Pandora’s kickoff to the weekend with a live performance by Maluma.