NBC Celebrates ‘Law & Order: SVU’ 25th Anniversary by Turning Rockefeller Plaza into ‘Olivia Benson Plaza’

NBC commemorated the 25th anniversary of ‘Law & Order: SVU’ by transforming Rockefeller Plaza into ‘Olivia Benson Plaza’ on March 14 and March 15. NVE Experience Agency collaborated with NBC on the activation, celebrating the show’s cultural impact as the longest-running scripted drama in U.S. primetime. The tribute to the Dick Wolf series and its lead character, portrayed by Mariska Hargitay, featured free coffee, ‘SVU’ merchandise benefiting Hargitay’s Joyful Heart Foundation, trivia, giveaways, and photo opportunities.

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