NBC wanted to have a series of creators make original content to share on social but also tap a creator who could attend their in person Quantum Leap activation as well.
We were able to pinpoint multiple creators who had an affinity to the concept of Quantum Leaping through different time periods. Our goal was to have them create original content that fit their vibe as to not put off their audience.
We tapped 5 creators to make original content on TikTok in order to build hype and encourage tune in to the show premiere. Each creator made a unique video that showed them going through different time frames just as the show does. We also had one of our creators capture content at the Quantum Leap activation in which they converted a gas station to 1980 gas prices.
Our campaign with NBC exceeded expectations and between 5 creators we were able to capture over 787K views and over 125K likes.