October through December, Prime Video burned rubber on the roads of 11 US cities, activating in hyperlocal markets with 4 distinguished types of experiences: drive-in events, an auto museum takeover, “Cars & Coffee” integrations, and a launch party at the World Surf League competition in Hawaii. Fans young and old enjoyed double-feature screenings of classic car films and an episode from the hit series. A must-see custom built marquee, gifted branded blankets, and concession stand classics engaged guests as they entered the immersive drive-in experience.
Coined “Cars & Coffee”, the brand partnered with local auto enthusiasts to host 3 unique sampling events across the country. The final stops involved interactive experiences with strategic partners, the Petersen Automotive Museum in Los Angeles and The World Surf League in Oahu, HI. Over 4,000 guests across the country experienced The Grand Tour. Collective executions earned massive media attention, garnering 122MM+ media impressions including coverage by ABC, The Drive, iHeartMedia, and WorldNews Network.