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Microsoft XBox Forza 7 Launch


NVE created an immersive guest experience that fused race-car gaming and product engagement dedicated to Xbox’s latest launch.

Unlock Potential

NVE envisioned and executed an interactive experience to help Microsoft celebrate motorsports while catalyzing the adrenal rush of XBOX’s Forza 7 release. Fans unlocked their full gaming potential with pro-level gaming sleds and consoles while competing alongside race car legends, Tanner Foust and Josef Newgarden.

Drive Purchase. Accelerate Reach.

Responsible for providing key partnerships, NVE invited top motor companies to compete in an interactive car show where fans used text-tabulated technology to vote for their winner. NVE Created custom game consoles that were such a success, Microsoft executives extended an order post-event to share with key influencers. The experience crossed the finish line of XBOX’s objectives in providing an interactive intro to Forza 7 while elevating the brand.