To bring to life the artisanal identity of the third iteration of Hennessy’s Master Blender’s Cognac, NVE facilitated a partnership with Will Leather Goods for a multi-market launch experience that encompassed the brands’ craftsmanship for a guest list of tastemakers, influencers, and trade personalities. Through strategic objectives that aimed to drive demand and elevate brand recognition for MBS No. 3 as it hit shelves, we delivered experiences that joined curated tastings, hero bar moments, DJ musical performances, and digital photo experiences and communications.
Additionally, an on-site Will Leather workstation allowed guests to create custom, co-branded leather goods. The partnership extended beyond the on-premise activation to retail locations, effectively bolstering both brand’s visibility and revenue opportunities. The launch exceeded expectations by welcoming over 500 select guests across two cities, and receiving positive media attention from prominent industry leaders and professionals.