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Dyson Mobile Tech Tour


NVE partnered with Dyson to engineer a mobile tour to not only increase brand awareness, but also tell the compressive story about Dyson’s engineering philosophy, showing consumers that Dyson does more than make great vacuums.

The Difference With Dyson

We created a space that aligns with Dyson’s core value of engineering, focusing on professional quality and intuitive design, while also providing a demo environment for guests to experience the usability of Dyson products first hand. The Dyson Tech Tour pop-up gave consumers opportunity to test out Dyson machines first-hand, from vacuums to air purifiers. Attendees could even schedule appointments for a complimentary hair touch up with the Supersonic or Airwrap styler in the on-site salon.

Digital Extension

A fully customized website educated consumers on details of each tour stop and allowed guests to advance RSVP for each city, as well as pre-book hair styling appointments in the salon. With more than 2,600 consumers visiting the space, over 600 product demos, and numerous on-site sales, the Dyson Mobile Tech Tour was the most successful consumer facing activation the brand has hosted yet!