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Budweiser Bud & Burgers

Budweiser

NVE crafted a 360 culturally connected, integrated marketing campaign with Budweiser and the Los Angeles Dodgers to bring fans the ultimate game day pairing.

budweiser-integrated-marketing

CALLING ALL CARNIVORES

NVE introduced a redefinition of stadium cuisine with Budweiser and the Los Angeles Dodgers to revive Budweiser’s national Bud & Burger campaign. The award-winning execution featured holistic creative concepting, top-tier journalist attendance, a custom fabricated retail location, and digital love from Emily Ratajkowski.

Dodger Burger for Budweiser Bud and Burger integrated marketing campaign
emily ratajkowski influencer marketing
dodger burger and budweiser experiential marketing program
bud and burger custom fabricated concession

THE HEAVY HITTERS

To spread the reach beyond stadium walls, NVE tapped a strategic media partner to develop a content campaign—including OOH and social—and worked with Tastemade to produce and distribute a mouth watering commercial. The integrated campaign proved proved to be a big win for fans and Brand. A Dodger Burger was sold every 60 seconds Opening Day and generated over 63.7M impressions and 43 press hits, including the LA Time, LA Weekly, and ESPN.

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