Buchanan’s Label Generator

To compliment Buchanan’s booth, we built a personalization mechanic that asks a few questions and suggests a personalized cocktail recipe based on the users answers. Additionally, the system would print out a custom label with the person’s name and a suggested cocktail recipe, sized to perfectly fit the Buchanan’s bottle.

This unique takeaway created a one-of-a-kind Buchanan’s bottle that you could only get by visiting the booth which drew in huge crowds and created a memorable experience.