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Baileys x Winky Lux


During a Galentine’s Day influencer brunch we paired Baileys with Winky Lux, an influencer makeup brand, to position Baileys as the must-have spirit to take your brunch game to the next level.

An Energized Occassion

To help Baileys meet their mission of re-positioning as a worth-the-indulgence brunch beverage for Millennial coffee drinkers, NVE crafted a partnership for them with influencer-powered beauty brand Winky Lux to introduce Baileys to an energetic roster of lifestyle influencers always on the quest for Instagrammable food and drink.

Gal's Brunch

Working with Winky Lux to bring together their influencer network, we selected Galentine’s Day as the perfect occasion to brunch, positioning Baileys as the must-sip solution for women looking to treat themselves, celebrate with friends and amplify the Baileys “Treat Yourself” messaging across social.