NVE partnered with Amazon Fire TV to deliver the brand’s first experiential debut at San Diego’s largest tentpole event. Commanding over 100×100 feet of space in the heart of downtown, the experience joined consumers, press, and talent for four days of engaging content and product interactions. Our goal: deepen consumer awareness of Fire TV’s product capabilities by reimagining the future of TV as an age of cordless interconnectivity. Across 10 days of intensive production, we brought to life a showcase of upcycled entertainment devices and product vignettes featuring fans’ favorite shows.
Delivering tens of thousands of hands-on product opportunities and longer demos, we educated guests and provided simultaneous interactive photo moments for fans to experience the shows they love, including West World, Game of Thrones, Tom Clancy’s Jack Ryan, and The Good Place. To broaden the access to content and giveaways for consumers, we carefully orchestrated partnerships with eight major brands including HBO, Prime Video, NBC, Dolby Atmos, and Diageo. A special nighttime VIP party sponsored by Dolby Atmos and daytime talent interviews acted as milestones of excitement throughout the weekend to generate millions of impressions through publications including The Los Angeles Times, Forbes, Variety, and hundreds of other highly-visible outlets.