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adidas Legacy Basketball


The adidas Legacy program champions co-creation, mentorship, and the youth of tomorrow through experiences in three key markets: Los Angeles, New York and Chicago.

Game. Life. World.

Evolving Legacy’s third year by celebrating products, experiences, and relationships within three communities, reinforcing and extending the bridges that have been built to over 1,000 athletes.

Local Engine

Leverage each market’s personality and deliver premium experiences that transform our creators on and off the court. Ongoing initiatives per key city include: Open Run basketball tournaments, Coaches Kick-Offs,  Career Days, Statement Games, and Brand Induction, introducing Chi-town to the Legacy family.

3 Stripe Distribution

Manage and oversee all kitting, packaging and distribution of 30+ high schools season deliveries. All gear, jerseys and footwear are delivered in an unexpected way to student-athletes and coaches, creating hype and hero moments for the brand, cementing Legacy awareness nationwide.

Icon Moments

Utilize adidas’ top tier icon assets for live appearances and digital integrations during key Legacy moments. NBA and WBNA athletes include Derrick Rose, James Harden, Candace Parker, Donovan Mitchell, Zach Levine, Chiney Ogwumike and more.