I don’t believe in the statement, “If you love what you do, you’ll never work a day in your life.”
Sure, loving your career certainly makes work feel less tedious. But no matter the level of appreciation you have for your job, work is never really synonymous with play.
And actually, the more you love what you do, the more willing you are to grind to get the job done.
At NVE, we’re driven by something deeper than a love of what we do. We’re fueled and guided by the principle that the right moment will transform someone forever.
This mission is the deeper why behind what we do – we truly believe that strategically crafted experiences have the ability to transform people, shape sentiment, and influence culture more effectively than any other marketing vehicle.
And our mantra backs this mission. Embracing what we call “The Polished Hustle” is a demonstration our commitment to go above and beyond for our partners, executing impactful ideas with equal parts strategy and grit.
When articulated honestly, a mantra narrows your objectives and defines your strategy, while centering your work ethic in something your employees and partners can respect.
Here are 3 reasons why having a company mantra is so essential:
It focuses your work and informs your strategy
The word “mantra” comes from the Sanskrit word meaning the motive behind a thought or action. It’s a concentrated meditation, and when implemented into your work, it can help you narrow your priorities and steady your objectives.
Executing globally impactful experiences for some of the world’s most iconic brands requires a bold synergy of creativity and discipline. This is why our mantra is a juxtaposition of opposite and equally valuable approaches.
The “Polished” is personified through our unique and deep expertise across marketing, communications, design, and production. We synthesize this wide breadth of knowledge into strategic programs that deliver calculated impact.
The “Hustle” is the grit that fuels the execution of these strategic programs. It is a symbol of our perseverance and an indicator of our long-term commitment to our mission and our partners. It is the core that guides grounds our decisions and guides our processes.
It empowers your employees
– And shapes your culture.
We’d all be lying if we say that money and status weren’t a big motivator for success. But if that’s all a culture is built around, there’ll likely be a huge burnout to follow.
Visit our Beverly Hills headquarters and you’ll find both our mission and our mantra painted boldly on our office walls. They are intentionally the first thing we see walking into the office and going into meetings. They remind our team that they’re working towards accomplishing more than making money and meeting ROI’s.
Ask any one of our growing team what the words mean to them and you’ll likely get varied answers. But no matter the response, every person will share the significance the words have in keeping them driven to do what they do each day.
It inspires your partners
An honest mantra can do much more than give your employees a deeper sense of purpose. It demonstrates to your partners, clients and stakeholders that you value what you’re delivering as much as they do.
Embracing grit demonstrates to our partners that we are not afraid to get our hands dirty to get the job done. They know that we will work hard, but they will never see us sweat.
A collective commitment to a mission and mantra has helped our team stay laser-focused even amidst even the most demanding times to deliver flawless execution for some of the most memorable experiences. More than words, they guide our process and empower our team and partners to produce highly engaging, meaningful work.
What brings meaning to your work? What is your mantra?
Follow NVE to learn how we embrace and embody our mantra, The Polished Hustle.