W Hotels "LOVE OUT LOUD" World Pride March

World Pride took over NYC for the first time in celebration of the 50th anniversary of the Stonewall Riots, a pivotal cornerstone of LGBT liberation. W Hotels aimed to showcase there continuous support of the community by a bold presence of their brand.

Knowing the vibrant landscape and multitude of brands participating at World Pride, it was important to ensure W Hotels’ concept and presence stood out in a loud way. The final float included a larger-than-life megaphone, styled crew of 200, and dance troupe that sparked electricity in the busy streets of New York.