W Hotels "LOVE OUT LOUD" World Pride March
Bring W Hotels’ “Love Out Loud” campaign to life at World Pride NYC through disruptive and engaging celebration and float experience.
World Pride took over NYC for the first time in celebration of the 50th anniversary of the Stonewall Riots, a pivotal cornerstone of LGBT liberation. W Hotels aimed to showcase there continuous support of the community by a bold presence of their brand.
Knowing the vibrant landscape and multitude of brands participating at World Pride, it was important to ensure W Hotels’ concept and presence stood out in a loud way. The final float included a larger-than-life megaphone, styled crew of 200, and dance troupe that sparked electricity in the busy streets of New York.