UBER CARBON LAUNCH
Fortify the relationship between Uber and its driving partners with an interactive launch event showcasing the app’s latest features.
To announce Uber’s latest digital development, NVE created a global-launch event that honored the unsung heroes of their business: the drivers. The experience represented Uber’s diversity of drivers while illustrating the brand’s improved mission for the success of its community. We created an intimate town hall style experience for key partners to get an exclusive first look at the new Carbon app. Guided through the space with floor graphics borne from the Uber logo, guests were invited to explore deeper with professional headshots and art installations before settling in for the keynote from Uber CEO.
NVE brought the conference to life with immersive data- visualization installations and a custom-fabricated gallery of driver spotlights to showcase the driver’s journey and celebrate the unique stories of the people behind the wheel. The experience successfully joined drivers, influential partners, and Uber leadership across the globe: 102 Driver Partners attended, 7,500+ YouTube livestream tune-ins, 2,300+ Zoom tune-ins, 65,000+ YouTube views.