THE TICK TAKEOVER
Cut through the noise of San Diego Comic-Con with an immersive, gamified guest experience
Responsible for creating the entire live iteration of the Prime Video series, The Tick at San Diego’s largest cultural tentpole, NVE integrated gamified technology into a narrative-driven experience. “Citizens” used RFID technology to unlock clues in a 4-room scavenger hunt through movie set level replicas designed after iconic settings from the show. RFID also unlocked custom memorabilia and exclusive access to the Prime Members Lounge.
Strategically integrated RFID technology created a gamefied and educational experience in the Prime Member lounge. Guests were also given the chance to unlock badges by uncovering information about various Prime Member benefits which then rewarded with them with exclusive promotional items. The award-winning experience brought over 6k guest across 4 days, 300k+ social media impressions, and 2B+ media impressions including the New York Times, Rolling Stone, The Los Angeles Times, and Huffington Post.