Consumers care more about niche sub-cultural leaders and their products than big buzzy influencers and celebrities. We wanted to articulate to clients the massive opportunity to find and partner with upcoming cultural leaders and collaborate with them in order to reach better brand consumers.
NVE created a 7 part video series of up-and-coming cultural leaders across various industries who provoke culture. The premiere party for The Provokers had over 300 attendees and garnered thousands of video views that sparked new cultural partnerships.
