Space Jam: A New Legacy

We were presented with the challenge of honoring a major and beloved franchise, on an incredibly short timeline and within strategic budget parameters. This event targeted talent, influencers and media. Every touchpoint needed to be rooted in social shareability that reflected the new IP and enhanced the overall experience. We identified areas of the theme park that could be completely revamped for the event and drew inspiration from key scenes and creative from the film.

The entire experience leveraged a strong visual through line that tied every element together and the audience touchpoints were strategically executed to be photographed in the dark. Touchpoints included creating an engaging entry moment, building a step and repeat for media and VIP guests, completely rebranding the existing three-point challenge, creating two unique photo moments, providing a live DJ with a custom DJ booth, managing guest check-in and developing all the branding and signage. Key talent from the film, including LeBron James and Don Cheadle, were in attendance, alongside a variety of A-list guests. The event was covered and picked up by dozens of media outlets and it became one of the must-attend LA events of the summer.