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Seedlip Dry January Influencer Program

Diageo

Send Seedlip’s product to top tier influencers in the health and wellness demographic to introduce Seedlip’s cocktail kit during Dry January and February.

Challenge

Get top tier health influencers to introduce Seedlip’s cocktail kit during dry January and February to their demographic through social media.

Insight

Through creative and personalized content made by influencers and tastemakers selected by NVE owned, TheFutureParty, Seedlip’s product reached individuals that wanted to start the year embracing a healthy lifestyle while enjoying the taste of a cocktail.

Solution

Our Brand Influence team coordinated the kit deliveries, while TheFutureParty managed the influencers using their community to amplify Seedlip’s messaging.

Results

As a result, 21 influencers with a total Instagram reach of 3,000,000 targeted followers positioned Seedlip as the must-sip solution for the health-conscious consumer through curated IG stories.