RED BULL CONSULATE
Create a beachside Los Angeles hub for Red Bull’s athletes to work, relax, host media interviews, and take advantage of Venice culture
NVE partnered with Red Bull to deliver a community-focused pop-up rooted in LA culture and created to join Red Bull athletes from around the globe for a collaborative space to work, experience the epitome of a westside beach lifestyle, and broadcast the brand’s “beyond ordinary” moments across digital channels. The Abbot Kinney space extended outside its walls by creating opportunities for key media partners to engage athletes. NVE transformed the raw venue with design elements and vibrant accents that thoughtfully blended Red Bull branding with playful nods to art, sports, and California beach culture.
The design encouraged athletes to maximize the impact of their experience in Los Angeles through a comfortable lounge area fully equipped with a Red Bull-stocked fridge, exclusive merch, surfboards, and skateboards. By day athletes worked, played, and participated in press interviews. By the night the space and outdoor patio served as a venue to host talent and key Red Bull executives. During its two-month tenure, ConsuLAte drew Red Bull athletes, execs, and press alike for a shareable experience.