Valentine's Day Popup
Create an unforgettable Valentine’s Day dining experience in multiple markets for new fans to fall in love with Postmates
As an exclusive perk to Postmates Unlimited members, NVE helped the esteemed food delivery service produce a Valentine’s Day restaurant popup in two key markets, Los Angeles and Miami. The event provided guests with an evening of food, photo moments, and floral takeaways to commemorate the night. We cultivated private restaurant experiences across Los Angeles and Miami with chef-curated menus that spoke to guests, whatever their relationship status. The evening took place in two modern dining spaces, featuring a rose-hued atmosphere with signature branding throughout.
Set against the backdrop of the two dynamic cities, couples and friends gathered under a modern archway surrounded by lush foliage for an organic photo moment, while signature cocktails, strategic lighting and decor, and seamless programming kept the mood alive. A testament of the program’s success in generating new Postmates lovers, the two restaurant takeovers saw nearly 300 guests, and over 350 new members signed up for Postmates unlimited in response to the experiential program.