Refresh IMDb's annual presence at Comic-Con with a VIP, talent-focused experience
NVE stepped in to refresh IMDb’s annual activation at San Diego’s biggest brand moment. Docked on the San Diego Harbor, the 3-level yacht welcomed aboard VIPs, talent, and press for a breezy escape. Inside, guests explored bites, custom beverages, competitive games, and commemorated their time with yacht-inspired photos. We oversaw every creative and logistical detail, including the unique production challenge of building and transferring a 20x20 stage structure to the deck of the boat. Anchored in production precision with an expert team, the experience went off seamlessly.
Chronicling the action of the pop culture universe, IMDb brought back its IMDb LIVE! segment where acclaimed comedian Kevin Smith hosted personable interviews with notable talent and cast of fan-favorite shows. NVE managed the entire technical setup to ensure interviews were broadcasted wide without a hitch. Nighttime parties reached capacity within minutes, welcoming a weekend total of over 1k guests and delivering a praised execution for the IMDb executive team.