LIMITED EDITION BY VHILS
Fortify Hennessy’s connection to arts and urban culture through a strategic product-launch and partnership with an iconic artist
In celebration of Hennessy’s annual Limited Edition Bottle, NVE partnered the legendary cognac brand with Portuguese urban architect, Vhils, to create a gathering space for city dwellers and media to experience the artist’s provocative work and the brand’s commitment to culture. Touring across major markets in New York and Chicago, the culturally-connected program challenged creative boundaries through a bottle label designed by Vhils, as well as two events that embodied the urban expressionist themes of his signature work.
The collaborative teams captured the color and energy of hip-hop by infusing Vhil’s aesthetic into two new art installations that celebrated Hennessy’s legacy, “Never Stop. Never Settle.” An effective prelaunch press strategy across continents and digital mediums generated on-site interviews that garnered global attention. The event successfully joined musicians, artists, influencers, and locals to celebrate the legacy of Hennessy. The experience drew over 800 guests across two major cities to earn over 344K social media impressions and 350 million press impressions.