LE GRAND VOYAGE
Execute Hennessy’s largest consumer education platform with a richly distinct, multi-sensory journey through cognac craftsmanship
Guided by the natural process of the world’s most prestigious cognac, NVE delivered a multi-sensory journey that required intensive fabrication, precise AV/ lighting, best-in-class sound engineering all rooted in a breadth of ownable consumer and brand insights.
NVE produced 7 distinct rooms representing the unpredictable weather and terrain conditions faced by winemakers through simulated rainfall, double distillation in a copper room inspired by the traditional Charentais pot still, infinite rows of French Limousin oak visualize nuances of maturation, and more. In project collaboration with Hue & Cry, NVE managed and produced the entire global launch in Brooklyn, NY, and will continue to manage the execution of scaled experiences across regional markets through 2018 and 2019.