Hennessy V.S Limited Edition ComplexCon
Launch 9th Installment of Hennessy V.S Limited Edition artist partnership with Felipe Pantone at ComplexCon Chicago.
Hennessy’s featured artist, Felipe Pantone, never reveals his identity to the public. From conceptualization to final installation, his presence during collaboration was highly protected, placing all consumer focus on the showcased artwork and bottle design reveal.
The final exhibition presented on the ComplexCon floor consisted of both physical and digital art, introducing the public to the artist's aesthetic. Hennessy ambassador, A$AP FERG joined consumers within the booth to tour exhibition and offer meet and greets to select super-fans. Booth was equipped with multiple points of sale, offering custom cocktails for guests to enjoy during the show, Hennessy V.S Limited Edition x Pantone bottle pre-sales, and cocktail kits. Cocktail sales exceeded expectations and surpassed all other spirits during ComplexCon.